On September 2, chairwoman of ZHONGWAY Zhu Lingli and secretary general of Association of Elite Young Entrepreneurs of Yangtze River Delta Wang Liang, executive director of Zhongyehui Tang Danian and assistant president Yan Chuanliang investigated the global sporting goods industry town. 

The global sporting goods industry town is located in Herzogenaurach, which is an old city in Landkreis Erlangen-Höchstadt, Bavaria, 23 km away from Nuremberg. 

As the largest company of the global sporting goods dealer Adidas in city region, it realizes the turnover of 14,500,000,000 Euros every year, and it has 47,000 employees around the world. 

Chairwoman Zhu Lingli expressed that the characteristic town with ¡°industry¡± as the soul was an important approach and favorable point of solving the large development gap between the large and medium-sized cities and steadily promoting the urbanization construction, and that as an important carrier of population, industry and economy, it would have the unlimited development opportunities in the future. ¡°Industry is the strongest gene for the success of the town. ZHONGWAY has comprehensively set up the characteristic industry development view and set up the green awareness, market awareness, quality awareness and brand awareness. With the precise positioning and distinct characteristics, its subordinate industrial parks base the resource advantages, highlight the regional characteristics, develop the characteristic industries with obvious advantages according to local conditions, form the scale and create the brand so as to develop into the pillar industries, construct the innovative ecological system paying attention to the combination of the corporate core business and regional development and lay a solid practice foundation for building the characteristics town in the later period.¡±